13 years ago...
a team of scientists from UC Berkeley set out to create a tool to help guide consumers to more informed buying decisions. GoodGuide was built on the belief that educated consumers make better choices, who would in turn drive the development of safer, healthier, and more sustainable products.
Along the way, our team reviewed and rated more than 500,000 products and served more than 10 million consumers who were searching for product information.
GoodGuide is taking a break
The GoodGuide site will be offline beginning June 1, 2020.
While change is always hard, our team is eager to explore additional ways to bring GoodGuide's technology to the market.
The GoodGuide Team